Growth strategy & P&L leadership
Align growth priorities, investment and operating plans around unit economics, contribution margin, EBITDA and sustainable value creation.
Bertrand Consulting · UK & International
International growth and marketing leadership for consumer businesses
Helping consumer subscription, digital health and marketplace businesses unlock profitable growth through P&L-led strategy, demand generation, media and rigorous measurement.
Commercial leadership at scale
2×revenue growth at eharmony, 2019–23
9-figuremulti-country P&L responsibility
8-figuremarketing budgets directed
4 regionsUK, Australia, Canada & Europe
Selected brands
BetterHelp
eharmony
JustGiving
PhotoBox
Skype
L’Oréal
About
Strategy grounded in commercial accountability
I’m an international marketing and growth leader with over two decades of experience and a track record of scaling consumer subscription, digital health and marketplace businesses.
I combine P&L ownership and commercial discipline with deep expertise in customer acquisition and retention, brand and product marketing, international expansion, and marketing effectiveness and measurement.
I’ve built and led high-performing teams, managed eight-figure marketing budgets and delivered profitable growth across the UK, Australia, Canada and Europe.
Today, I advise consumer subscription, digital health and marketplace businesses on international growth, demand generation, media strategy and marketing effectiveness.
Expertise
From growth diagnosis to executable action
I work with founders, CEOs and senior growth leadership teams where commercial ambition, marketing complexity and international scale meet.
Demand generation & media strategy
Connect brand and performance activity, strengthen the demand pool and develop a balanced media and experimentation agenda.
Marketing effectiveness & measurement
Improve decision-making through incrementality, attribution, MMM, testing frameworks and clear performance and brand metrics.
International growth & scaling
Build market strategies, governance and cross-functional ways of working that turn global ambition into strong local execution.
Selected experience
A career spanning leadership, transformation and advisory work
Selected roles and engagements. The emphasis is on the work most relevant to growth-stage consumer businesses today.
Independent Growth & Marketing Consultant
Advising consumer subscription, digital health and marketplace businesses on international growth, demand generation, media strategy and marketing effectiveness.
- Advising senior growth leadership at a global digital health business on cross-market media, investment, testing and measurement priorities.
- Led growth and marketing for BetterHelp International across the UK & Ireland, Australia and Canada, with responsibility for a multi-country nine-figure P&L.
- Advised Cherrypick founder and CEO Tom Foster-Carter on growth strategy.
VP Marketing International
Led the UK and Australian businesses with full P&L responsibility, owning market growth, marketing strategy, and team and agency leadership.
- Doubled revenue while materially improving EBITDA margins between 2019 and 2023.
- Embedded marketing effectiveness and measurement across brand and performance investment.
- Built high-performing local teams and aligned global stakeholders across product, analytics, creative and commercial priorities.
Head of Marketing
Repositioned the brand, developed a new consumer proposition and led acquisition, product marketing, CRM, partnerships, PR and social.
Head of Customer Acquisition & Partnerships
Doubled new-customer volumes, expanded the acquisition mix and developed major partnerships including a multi-channel programme with Boots.
Head of Product Marketing
Led global propositions, communications and launches across hardware, mobile, retail, software, internet and telecommunications partnerships.
Testimonials
Trusted by founders and senior leaders
Selected recommendations spanning P&L leadership, acquisition, advisory work and marketing effectiveness.
“His time managing our P&L puts him in a position to understand how to make the leap from growth to profitable growth—a vital skill in today’s environment.”
“Romain is an elite Acquisition Director who transformed how we approached customer growth at PhotoBox.”
“He helped me hammer out a new growth strategy when our old one was stuttering… I couldn’t recommend him more strongly.”
“Romain brings strong capabilities to own a P&L, introducing contribution-margin improvements and ROI frameworks.”
Selected media
Marketing leadership and industry perspective
Selected coverage spanning marketing effectiveness, brand leadership, growth strategy and industry perspective.
Marketing WeekPerformance measurement and the path to purchaseRead article ↗
Marketing WeekSenior Marketer of the Year previewRead article ↗
Figaro DigitalInside eharmony’s marketing strategyRead article ↗
Business MattersLeadership through a changing consumer marketRead article ↗
Marketing WeekVision 100 profileRead article ↗
PR Newswireeharmony launches Real Love campaignRead article ↗
Elite BusinessBusiness insight on BBC The Apprentice finalRead article ↗
Oxford Internet Instituteeharmony research partnership with Oxford UniversityRead article ↗
Contact
Start a conversation
If you’re exploring how to unlock profitable growth, strengthen marketing effectiveness or scale internationally, I’d be pleased to hear from you.